Advisor Updates

In my blog you'll find posts on how I've automated things in my life or at work. I also write about learnings and the latest updates about my journey as an entrepreneur to my advisors.

"Advisor Update #10: REEF Layoff and the Next Move"

Market conditions hit REEF hard. The entire SWE team was let go. I'm taking another shot at starting a company — this time focused on the home services and small business transition happening as baby boomers retire.

Jul 2022

"Advisor Update #9: Going Deep on Frontend Engineering at REEF"

March and April were about building real features at REEF — going from no-code tools to ReactJS, Node, and GraphQL on internal apps used company-wide.

May 2022

"Advisor Update #8: Moving On From Automation Consulting, Looking for a Co-founder"

I'm stepping away from the automation consulting challenge and shifting focus to finding co-founder material friends and validating startup ideas through real customer interviews.

Mar 2022

"Advisor Update #7: 1K Impressions, a Podcast, and a Lesson on Optimizing for Learning"

A tweet hit 1K impressions at 11% engagement. Got invited to a podcast. And the best advice I got was to stop optimizing for revenue and start optimizing for learning.

Feb 2022

"Advisor Update #6: Q4 2021 Results and Restarting the Challenge"

Final Q4 2021 numbers — $700 revenue, 57 engagements, 17 hours read. Missed the goal. Restarting for Q1 2022 with Twitter as the new distribution channel.

Jan 2022